Privacy policy

PRIVACY POLICY
Last updated May 13, 2024
This privacy notice for ATOM ESS UK LIMITED (doing business as atom ESS) ('we',
'us', or 'our'), describes how and why we might collect, store, use, and/or share
('process') your information when you use our services ('Services'), such as when
you:
Visit our website at https://www.atom-ess.co.uk/, or any website of ours that
links to this privacy notice
Download and use our mobile application (atom ESS), or any other application
of ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or
events
Questions or concerns? Reading this privacy notice will help you understand your
privacy rights and choices. If you do not agree with our policies and practices, please
do not use our Services. If you still have any questions or concerns, please contact
us at info@atom-ess.co.uk.
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find
out more details about any of these topics by clicking the link following each
key point or by using our table of contents below to find the section you are
looking for.
What personal information do we process? When you visit, use, or navigate our
Services, we may process personal information depending on how you interact with
us and the Services, the choices you make, and the products and features you use.
Learn more about personal information you disclose to us.
Do we process any sensitive personal information? We do not process sensitive
personal information.
Do we receive any information from third parties? We do not receive any
information from third parties.
How do we process your information? We process your information to provide,
improve, and administer our Services, communicate with you, for security and fraud
prevention, and to comply with law. We may also process your information for other
purposes with your consent. We process your information only when we have a valid
legal reason to do so. Learn more about how we process your information.
In what situations and with which types of parties do we share personal
information? We may share information in specific situations and with specific
categories of third parties. Learn more about when and with whom we share your
personal information.
How do we keep your information safe? We have organisational and technical
processes and procedures in place to protect your personal information. However, no
electronic transmission over the internet or information storage technology can be
guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorised third parties will not be able to defeat our
security and improperly collect, access, steal, or modify your information. Learn more
about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the
applicable privacy law may mean you have certain rights regarding your personal
information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by
visiting https://www.atom-ess.co.uk/pages/contact, or by contacting us. We will
consider and act upon any request in accordance with applicable data protection
laws.
Want to learn more about what we do with any information we collect? Review the
privacy notice in full.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL
INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT
FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register
on the Services, express an interest in obtaining information about us or our products
and Services, when you participate in activities on the Services, or otherwise when
you contact us.
Personal Information Provided by You. The personal information that we collect
depends on the context of your interactions with us and the Services, the choices you
make, and the products and features you use. The personal information we collect
may include the following:
names
phone numbers
email addresses
mailing addresses
usernames
passwords
contact preferences
contact or authentication data
billing addresses
debit/credit card numbers
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make
purchases, such as your payment instrument number, and the security code
associated with your payment instrument. All payment data is stored by Shopify
payment , paypal, google pay, apple pay, amazon payment and Klarna. You may find
their privacy notice link(s) here: https://www.shopify.com/uk/legal/privacy,
https://www.paypal.com/us/legalhub/privacy-full,
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?
ldo=0&ldt=privacynotice&ldl=en-GB,
https://www.apple.com/au/legal/privacy/data/en/apple-pay/,
https://pay.amazon.co.uk/help/FWPNETEJVDQM6E2 and
https://www.klarna.com/uk/privacy/.
Application Data. If you use our application(s), we also may collect the following
information if you choose to provide us with access or permission:
Geolocation Information. We may request access or permission to track
location-based information from your mobile device, either continuously or
while you are using our mobile application(s), to provide certain location-based
services. If you wish to change our access or permissions, you may do so in
your device's settings.
Mobile Device Access. We may request access or permission to certain
features from your mobile device, including your mobile device's bluetooth,
camera, and other features. If you wish to change our access or permissions,
you may do so in your device's settings.
This information is primarily needed to maintain the security and operation of our
application(s), for troubleshooting, and for our internal analytics and reporting
purposes.
All personal information that you provide to us must be true, complete, and accurate,
and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or
browser and device characteristics — is collected automatically when you visit our
Services.
We automatically collect certain information when you visit, use, or navigate the
Services. This information does not reveal your specific identity (like your name or
contact information) but may include device and usage information, such as your IP
address, browser and device characteristics, operating system, language
preferences, referring URLs, device name, country, location, information about how
and when you use our Services, and other technical information. This information is
primarily needed to maintain the security and operation of our Services, and for our
internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar
technologies. You can find out more about this in our Cookie Notice:
https://www.shopify.com/uk/legal/cookies.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic,
usage, and performance information our servers automatically collect when
you access or use our Services and which we record in log files. Depending on
how you interact with us, this log data may include your IP address, device
information, browser type, and settings and information about your activity in
the Services (such as the date/time stamps associated with your usage, pages
and files viewed, searches, and other actions you take such as which features
you use), device event information (such as system activity, error reports
(sometimes called 'crash dumps'), and hardware settings).
Device Data. We collect device data such as information about your computer,
phone, tablet, or other device you use to access the Services. Depending on
the device used, this device data may include information such as your IP
address (or proxy server), device and application identification numbers,
location, browser type, hardware model, Internet service provider and/or
mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about your
device's location, which can be either precise or imprecise. How much
information we collect depends on the type and settings of the device you use
to access the Services. For example, we may use GPS and other technologies
to collect geolocation data that tells us your current location (based on your IP
address). You can opt out of allowing us to collect this information either by
refusing access to the information or by disabling your Location setting on your
device. However, if you choose to opt out, you may not be able to use certain
aspects of the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our
Services, communicate with you, for security and fraud prevention, and to comply
with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on
how you interact with our Services, including:
To facilitate account creation and authentication and otherwise manage
user accounts. We may process your information so you can create and log
in to your account, as well as keep your account in working order.
To deliver and facilitate delivery of services to the user. We may process
your information to provide you with the requested service.
To respond to user inquiries/offer support to users. We may process your
information to respond to your inquiries and solve any potential issues you
might have with the requested service.
To send administrative information to you. We may process your
information to send you details about our products and services, changes to
our terms and policies, and other similar information.
To fulfil and manage your orders. We may process your information to fulfil
and manage your orders, payments, returns, and exchanges made through the
Services.
To enable user-to-user communications. We may process your information
if you choose to use any of our offerings that allow for communication with
another user.
To request feedback. We may process your information when necessary to
request feedback and to contact you about your use of our Services.
To send you marketing and promotional communications. We may
process the personal information you send to us for our marketing purposes, if
this is in accordance with your marketing preferences. You can opt out of our
marketing emails at any time. For more information, see 'WHAT ARE YOUR
PRIVACY RIGHTS?' below.
To deliver targeted advertising to you. We may process your information to
develop and display personalised content and advertising tailored to your
interests, location, and more. For more information see our Cookie Notice:
https://www.shopify.com/uk/legal/cookies.
To protect our Services. We may process your information as part of our
efforts to keep our Services safe and secure, including fraud monitoring and
prevention.
To identify usage trends. We may process information about how you use
our Services to better understand how they are being used so we can improve
them.
To determine the effectiveness of our marketing and promotional
campaigns. We may process your information to better understand how to
provide marketing and promotional campaigns that are most relevant to you.
To save or protect an individual's vital interest. We may process your
information when necessary to save or protect an individual’s vital interest,
such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS
YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary
and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like
with your consent, to comply with laws, to provide you with services to enter into or
fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate
business interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain
the valid legal bases we rely on in order to process your personal information. As
such, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have given us permission
(i.e. consent) to use your personal information for a specific purpose. You can
withdraw your consent at any time. Learn more about withdrawing your
consent.
Performance of a Contract. We may process your personal information when
we believe it is necessary to fulfil our contractual obligations to you, including
providing our Services or at your request prior to entering into a contract with
you.
Legitimate Interests. We may process your information when we believe it is
reasonably necessary to achieve our legitimate business interests and those
interests do not outweigh your interests and fundamental rights and freedoms.
For example, we may process your personal information for some of the
purposes described in order to:
Send users information about special offers and discounts on our
products and services
Develop and display personalised and relevant advertising content for
our users
Analyse how our Services are used so we can improve them to engage
and retain users
Support our marketing activities
Diagnose problems and/or prevent fraudulent activities
Understand how our users use our products and services so we can
improve user experience
Legal Obligations. We may process your information where we believe it is
necessary for compliance with our legal obligations, such as to cooperate with
a law enforcement body or regulatory agency, exercise or defend our legal
rights, or disclose your information as evidence in litigation in which we are
involved.
Vital Interests. We may process your information where we believe it is
necessary to protect your vital interests or the vital interests of a third party,
such as situations involving potential threats to the safety of any person.
In legal terms, we are generally the 'data controller' under European data protection
laws of the personal information described in this privacy notice, since we determine
the means and/or purposes of the data processing we perform. This privacy notice
does not apply to the personal information we process as a 'data processor' on
behalf of our customers. In those situations, the customer that we provide services to
and with whom we have entered into a data processing agreement is the 'data
controller' responsible for your personal information, and we merely process your
information on their behalf in accordance with your instructions. If you want to know
more about our customers' privacy practices, you should read their privacy policies
and direct any questions you have to them.
4. WHEN AND WITH WHOM DO WE SHARE YOUR
PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section
and/or with the following categories of third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share
your data with third-party vendors, service providers, contractors, or agents ('third
parties') who perform services for us or on our behalf and require access to such
information to do that work. We have contracts in place with our third parties, which
are designed to help safeguard your personal information. This means that they
cannot do anything with your personal information unless we have instructed them to
do it. They will also not share your personal information with any organisation apart
from us. They also commit to protect the data they hold on our behalf and to retain it
for the period we instruct. The categories of third parties we may share personal
information with are as follows:
Ad Networks
Data Analytics Services
Communication & Collaboration Tools
Affiliate Marketing Programs
Order Fulfilment Service Providers
Payment Processors
Performance Monitoring Tools
Retargeting Platforms
Sales & Marketing Tools
Social Networks
We also may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection
with, or during negotiations of, any merger, sale of company assets, financing,
or acquisition of all or a portion of our business to another company.
When we use Google Analytics. We may share your information with Google
Analytics to track and analyse the use of the Services. The Google Analytics
Advertising Features that we may use include: Remarketing with Google
Analytics, Google Display Network Impressions Reporting and Google
Analytics Demographics and Interests Reporting. To opt out of being tracked
by Google Analytics across the Services, visit
https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics
Advertising Features through Ads Settings and Ad Settings for mobile apps.
Other opt out means include http://optout.networkadvertising.org/ and
http://www.networkadvertising.org/mobile-choice. For more information on the
privacy practices of Google, please visit the Google Privacy & Terms page.
5. DO WE USE COOKIES AND OTHER TRACKING
TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store
your information.
We may use cookies and similar tracking technologies (like web beacons and pixels)
to access or store information. Specific information about how we use such
technologies and how you can refuse certain cookies is set out in our Cookie Notice:
https://www.shopify.com/uk/legal/cookies.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes
outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the
purposes set out in this privacy notice, unless a longer retention period is required or
permitted by law (such as tax, accounting, or other legal requirements). No purpose
in this notice will require us keeping your personal information for longer than the
period of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal
information, we will either delete or anonymise such information, or, if this is not
possible (for example, because your personal information has been stored in backup
archives), then we will securely store your personal information and isolate it from
any further processing until deletion is possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of
organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational
security measures designed to protect the security of any personal information we
process. However, despite our safeguards and efforts to secure your information, no
electronic transmission over the Internet or information storage technology can be
guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorised third parties will not be able to defeat our
security and improperly collect, access, steal, or modify your information. Although
we will do our best to protect your personal information, transmission of personal
information to and from our Services is at your own risk. You should only access the
Services within a secure environment.
8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years
of age.
We do not knowingly solicit data from or market to children under 18 years of age. By
using the Services, you represent that you are at least 18 or that you are the parent
or guardian of such a minor and consent to such minor dependent’s use of the
Services. If we learn that personal information from users less than 18 years of age
has been collected, we will deactivate the account and take reasonable measures to
promptly delete such data from our records. If you become aware of any data we
may have collected from children under age 18, please contact us at info@atomess.
co.uk.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United
Kingdom (UK), and Switzerland, you have rights that allow you greater access to and
control over your personal information. You may review, change, or terminate your
account at any time.
In some regions (like the EEA, UK, and Switzerland), you have certain rights under
applicable data protection laws. These may include the right (i) to request access and
obtain a copy of your personal information, (ii) to request rectification or erasure; (iii)
to restrict the processing of your personal information; (iv) if applicable, to data
portability; and (v) not to be subject to automated decision-making. In certain
circumstances, you may also have the right to object to the processing of your
personal information. You can make such a request by contacting us by using the
contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS
NOTICE?' below.
We will consider and act upon any request in accordance with applicable data
protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing
your personal information, you also have the right to complain to your Member State
data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and
Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your
personal information, you have the right to withdraw your consent at any time. You
can withdraw your consent at any time by contacting us by using the contact details
provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?'
below.
However, please note that this will not affect the lawfulness of the processing before
its withdrawal nor, will it affect the processing of your personal information conducted
in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe
from our marketing and promotional communications at any time by clicking on the
unsubscribe link in the emails that we send, replying 'STOP' or 'UNSUBSCRIBE' to
the SMS messages that we send, or by contacting us using the details provided in
the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below. You will
then be removed from the marketing lists. However, we may still communicate with
you — for example, to send you service-related messages that are necessary for the
administration and use of your account, to respond to service requests, or for other
non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or
terminate your account, you can:
Log in to your account settings and update your user account.
Contact us using the contact information provided.
Upon your request to terminate your account, we will deactivate or delete your
account and information from our active databases. However, we may retain some
information in our files to prevent fraud, troubleshoot problems, assist with any
investigations, enforce our legal terms and/or comply with applicable legal
requirements.
Cookies and similar technologies: Most Web browsers are set to accept cookies
by default. If you prefer, you can usually choose to set your browser to remove
cookies and to reject cookies. If you choose to remove cookies or reject cookies, this
could affect certain features or services of our Services. For further information,
please see our Cookie Notice: https://www.shopify.com/uk/legal/cookies.
If you have questions or comments about your privacy rights, you may email us at
info@atom-ess.co.uk.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications
include a Do-Not-Track ('DNT') feature or setting you can activate to signal your
privacy preference not to have data about your online browsing activities monitored
and collected. At this stage no uniform technology standard for recognising and
implementing DNT signals has been finalised. As such, we do not currently respond
to DNT browser signals or any other mechanism that automatically communicates
your choice not to be tracked online. If a standard for online tracking is adopted that
Dashboard
Consent Management
Policies
Privacy Policy
Cookie Policy
Terms and Conditions
EULA
Return Policy
Disclaimer
Shipping Policy
Acceptable Use Policy
Settings
we must follow in the future, we will inform you about that practice in a revised
version of this privacy notice.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant
laws.
We may update this privacy notice from time to time. The updated version will be
indicated by an updated 'Revised' date and the updated version will be effective as
soon as it is accessible. If we make material changes to this privacy notice, we may
notify you either by prominently posting a notice of such changes or by directly
sending you a notification. We encourage you to review this privacy notice frequently
to be informed of how we are protecting your information.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at
info@atom-ess.co.uk or contact us by post at:
ATOM ESS UK LIMITED
701 Stonehouse Park Sperry Way
Stonehouse, Gloucestershire GL10 3UT
England
If you are a resident in the United Kingdom, we are the 'data controller' of your
personal information. We have appointed Teck Hau Wong to be our representative in
the UK. You can contact them directly regarding our processing of your information,
by email at teck.wong@atomess.com, by visiting https://www.atom-ess.co.uk/, or by
post to:
701 Stonehouse Park Sperry Way
Stonehouse, Gloucestershire GL10 3UT
England
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE
DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request
access to the personal information we collect from you, change that information, or
delete it. To request to review, update, or delete your personal information, please
visit: https://www.atom-ess.co.uk/pages/contact